Report provides insight into garden rooms market – 18 / 12

Undoubtedly your own sales figures can provide you with a guide to how healthy the garden rooms and buildings market is at the moment. But if you’re looking to gain a wider, more in-depth perspective into the state of the industry, then it might be worth taking a look at a report that was published recently by AMA Research.

The Garden Rooms and Buildings Market Report – UK 2013–2017 (http://www.amaresearch.co.uk/garden_rooms_13.html) provides a range of up to date insights into the market. Its definition of garden buildings and rooms includes modular garden rooms, log cabins and timber-framed garden buildings.

‘Optimistic’ outlook for garden buildings industry

According to the report overview, the outlook for the future prospects of the industry are “generally optimistic, reflecting underlying consumer interest and pent-up demand, and the need to create extra living/ working space in a cost effective way.”

Included in the report is historical data on the performance of key product sectors and the size of the market, analysis and evaluation of recent trends within the market, and forecasts of future market development up to 2017. It also looks at what the key influences on the market are at present, which it identifies as being planning permission, sustainability, increases in homeworking, price and availability of timber, housing transactions and performance of the UK economy.

This ‘increase in homeworking’ factor is likely to continue to grow in importance in the future, with more and more people tapping into the potential of the internet for home-based remote working and online business opportunities.

Will garden rooms be used for banqueting?

Another, perhaps less obvious usage for garden buildings was highlighted by the Financial Times this month. An article by Jonathan Foyle, the chief executive of World Monuments Fund Britain, suggests that ‘banqueting houses’ could be the next big thing. Looking back at the banqueting house concept through history, he says that, “the evolution of the modern banqueting house will be worth watching.”